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Integrating Digital Innovations and Leadership to Revolutionize the Sports Industry

Integrating Digital Innovations and Leadership to Revolutionize the Sports Industry
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Author(s): Anshul Srivastava (Amity University, Noida, India), Pratibha Pandey (IMS Engineering College, India), Tarun Lata (Dr. Akhilesh Das Gupta Institute of Professional Studies, India), Subodh Kumar (Shyam Lal College, Delhi University, India), Alka Agnihotri (Galgotias University, India)and Anupam Sharma (Delhi Technical Campus, India)
Copyright: 2025
Pages: 26
Source title: Leadership Paradigms and the Impact of Technology
Source Author(s)/Editor(s): Alka Agnihotri (Galgotias University, India)and Balamurugan Balusamy (Shiv Nadar Institution of Eminence, India)
DOI: 10.4018/979-8-3693-7175-6.ch009

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Abstract

Cloud, AI, and electronic platforms are revolutionizing sports line distribution and product/service creation. Amazon and DAZN provide new sports streaming. Social media and adulthood are globalizing. It safeguards communication and lets everyone speak. Many groups market themselves on social media. Social media makes sports organisations famous worldwide. Many sports teams have social media fans. A literature review essay on social media and sports examines global trends and prospective improvements. Many expect AI to change sports in the coming years. The eSports revolution is primarily due to athletes, coaches, players, fans, and companies. The initiative will also assess sports fans' AI adoption. Consumer AI expectations are discussed. New tech requires strong leadership from sports CEOs to engage fans. This shifting climate will benefit sports organisations who promote teams, use digital tools, and urge change. Leadership increases digital gains in sports, according to this study.

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