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Integrating CSR into Sustainable Business Models in Digital Internal Medicine
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Author(s): Mohammad Ibrahim Khan (International Medical University, Saudi Arabia), Arshi Naim (European Global Institute of Innovation and Technology, Malta), Mohammad Faiz Khan (MInistry of Interiors, Saudi Arabia), Hamed Alqahtani (King Khalid University, Saudi Arabia)and Siti Nurqistina Balqis (International Medical University, Malaysia)
Copyright: 2025
Pages: 16
Source title:
Fostering Economic Diversification and Sustainable Business Through Digital Intelligence
Source Author(s)/Editor(s): Purvi Pujari (D.Y. Patil University, India), Shad Ahmad Khan (University of Buraimi, Oman), Anuj Kumar (Rushford Business School, Switzerland)and Arshi Naim (European Global Institute of Innovation and Technology, Malta)
DOI: 10.4018/979-8-3693-8492-3.ch012
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Abstract
This study explores the integration of Corporate Social Responsibility (CSR) into sustainable business models within the rapidly evolving field of digital internal medicine in India, a country facing significant healthcare challenges and opportunities. The research aims to quantify the impact of CSR initiatives on the sustainability and success of digital internal medicine ventures in India, focusing on how these efforts influence patient trust, business growth, and overall healthcare outcomes. A quantitative approach was employed, involving the analysis of data from surveys and financial reports of leading digital healthcare providers across India. The results indicate a positive relationship, showing that companies integrating CSR into their digital healthcare models not only improve patient trust and engagement but also achieve better financial stability and growth. These findings underscore the importance of CSR in building sustainable and resilient business models within India's burgeoning digital internal medicine sector.
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