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Integrated Optimal Procedure of Internet Marketing

Integrated Optimal Procedure of Internet Marketing

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Author(s): Lan Zhao (Chongqing University, China and SUNY/College at Old Westbury, USA)
Copyright: 2010
Pages: 8
Source title: Encyclopedia of E-Business Development and Management in the Global Economy
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-61520-611-7.ch054

Keywords: Business & Management / Business Science Reference / E-Business

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Abstract

The article focuses on how to integrate all the phases of Internet marketing process into a seamless pipeline. The current techniques used in three main phases: (1) customer targeting; (2) ads piece designing; and (3) marketing budget allocation, are described in detail to reveal the cohering inside of searching optimal marketing strategies.

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