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E-Insurance Project: How to Develop Novel Electronic Services with Cooperation between Academics and Practitioners

E-Insurance Project: How to Develop Novel Electronic Services with Cooperation between Academics and Practitioners
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Author(s): Raija Järvinen (Aalto University School of Economics, Finland), Jarno Salonen (VTT Technical Research Centre of Finland, Finland), Aki Ahonen (OP-Pohjola Group, Finland)and Jouni Kivistö-Rahnasto (Tampere University of Technology, Finland)
Copyright: 2013
Pages: 25
Source title: Cases on Progressions and Challenges in ICT Utilization for Citizen-Centric Governance
Source Author(s)/Editor(s): Hakikur Rahman (University of Minho, Portugal)
DOI: 10.4018/978-1-4666-2071-1.ch014

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Abstract

This case study covers two R&D projects called eInsurance 1 and eInsurance 2, which are concerned with electronic insurance. This case emphasizes project organization, its activities and roles, together with the results of the projects. In addition, the structure and innovation level of the projects are analyzed and the challenges involved in launching the concepts into insurance markets are presented. The most important outcomes of the projects are novel service concepts, and valuable information of consumer expectations that corporate partners utilized in their R&D activities. For research partners, the projects brought ideas, how to organize future projects in new ways, and how to combine academic and business expertise successfully.

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