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Innovation by Design: Fintech's Architecting Shared Value in Lending - The Easy Bank Tunisia Case Study
Abstract
Fintech sits at the intersection of digital finance, sustainability, and supply chain shift (Polat, 2024). This chapter examines how fintech innovation drives shared value creation in lending, emphasizing its contribution to renewable energy financing and sustainable supply chains. Using a case study of Easy Bank Tunisian, the study investigates how digital technologies, enable economic and socio-environmental value. The approach provides Fintech's context-specific insights. Easy Bank's fintech-driven lending model enhances financial inclusion, operational efficiency, and ESG financing, supporting renewable energy adoption and supply chain. The institutional context shapes these outcomes. The chapter extends Porter 's shared value framework to fintech, positioning it as an enabler of sustainability, offering empirical insights. Findings inform policy, and fintech practice, spotting strategies for ESG compliant lending in MENA. Based on a single case, the study lays groundwork for comparative research across fintech ecosystems to explore scalability and regulation.
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