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Innovation as a Catalyst: Exploring Challenges and Opportunities in Sustainable Entrepreneurial Practices
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Author(s): Kapil Kumar Aggarwal (Chandigarh University, India), Rumit Kaur (Chandigarh University, India), Arvind Mohan (Graphic Era University, India)and Ravneet Kaur (University School of Business, India)
Copyright: 2024
Pages: 14
Source title:
Robo-Advisors in Management
Source Author(s)/Editor(s): Swati Gupta (Chitkara University, India), Sanjay Taneja (Graphic Era University (Deemed), India), Vijay Kumar (Chaudhary Ranbir Singh University, India), Ercan Ozen (Usak University, Turkey)and Luan Vardari (University "Ukshin Hoti" Prizren, Kosovo)
DOI: 10.4018/979-8-3693-2849-1.ch008
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Abstract
This research examines innovation as a transformational force in sustainable entrepreneurship, revealing difficulties and potential. It emphasizes sustainability-focused entrepreneurs' obstacles and innovation's importance by analyzing literature, empirical studies, and real-world situations. The research finds potential in technology, teamwork, and changing consumer tastes but limitations in resource restrictions, regulatory complexity, and market dynamics. The report advises entrepreneurs and executives on sustainable innovation management. The complex relationship between innovation, problems, and possibilities is highlighted for practitioners, policymakers, and scholars. The report recommends a proactive, adaptable strategy that emphasizes innovation as a key driver of sustainable entrepreneurial value.
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