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Infusing Yourself into the Backstory: A Multidimensional Case Study Perspective
Abstract
The Ubiquitous Infusion Thinking (UIT) strategy is an innovative action strategy evidenced by the weaving of cognitive and affective thinking into organizational theories that serve to shape the understanding of multidimensional threads and themes that emerge in the problem-solving analysis of complex problems, situations, and/or dilemmas used in a multidimensional case study perspective. The UIT strategy utilizes a focus-refocus-focus–visualize-interpret technique allowing the researcher to engage the power of emotions by stepping in and out of a situation, observing, and then stepping back to acquaint and reacquaint the actions taking place in the setting, permitting clear thinking to emerge. There are four phases: Ubiquitous Investigation, Shaping One's Understanding, Building the Backstory, and Action. This chapter walks the researcher through the historical case study research methodology and the Multidimensional Perspective to case study research using ubiquitous infusion thinking strategy.
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