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The Influence of Visual and Temporal Dynamics on Split Attention: Evidences from Eye Tracking

The Influence of Visual and Temporal Dynamics on Split Attention: Evidences from Eye Tracking
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Author(s): Florian Schmidt-Weigand (University of Kassel, Germany)
Copyright: 2009
Pages: 19
Source title: Cognitive Effects of Multimedia Learning
Source Author(s)/Editor(s): Robert Z. Zheng (University of Utah, USA)
DOI: 10.4018/978-1-60566-158-2.ch006

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Abstract

This chapter introduces eye tracking as a method to observe how the split of visual attention is managed in multimedia learning. The chapter reviews eye tracking literature on multirepresentational material. A special emphasis is devoted to recent studies conducted to explore viewing behavior in learning from dynamic vs. static visualizations and the matter of pacing of presentation. A presented argument is that the learners’ viewing behavior is affected by design characteristics of the learning material. Characteristics like the dynamics of visualization or the pace of presentation only slightly influence the learners’ visual strategy, while user interaction (i.e., learner controlled pace of presentation) leads to a different visual strategy compared to system-paced presentation. Taking viewing behavior as an indicator of how split attention is managed the harms of a split source format in multimedia learning can be overcome by implementing a user interaction that allows the learner to adapt the material to perceptual and individual characteristics.

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