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Influence of Mobile Apps on Household Saving-Spending Behavior
Abstract
The study has attempted to assess the influence of use of mobile apps on the household saving-spending behavior. Accessing a digital library, three research hypotheses have been framed, and for executing the study, an online survey has been conducted amongst the 107 employees of two leading private banks. A pre-test has affirmed the reliability and validity of the questionnaire. Inferential statistics have indicated likely to reject all the null hypotheses, and it has to conclude that multiple determinants and use of mobile apps have significant influences on saving and spending behavior. Policy implications indicated and limitations have been acknowledged.
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