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Influence of Informativeness and Trendiness on Gen Z's Continued Use of AI for Culinary Learning
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Author(s): Jasdeep Kaur (Chandigarh Group of Colleges Jhanjeri, Mohali, India), Rohit Chauhan (Mittal School of Business, Lovely Professional University, Phagwara, India), Sandeep Singh (Chandigarh Group of Colleges Jhanjeri, Mohali, India), Vikram Kaith (Central University of Kerala, India), Ashutosh Shaktan (University of the West of England, Bristol, UK)and Parul Shaktan (Panjab University, Chandigarh, India)
Copyright: 2026
Pages: 22
Source title:
AI and the Future of Smart Cooking
Source Author(s)/Editor(s): Ankit Shukla (Rajamangala University of Technology, Thanyaburi, Thailand), Nagendra Yadav (Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal, India), Partho Pratim Seal (Manipal Academy of Higher Education, India)and Abhishek Tiwari (Burapha University International College, Thailand)
DOI: 10.4018/979-8-3373-4042-5.ch013
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Abstract
The rise of AI-powered large language models (LLMs) has reshaped digital learning, especially for Generation Z seeking personalized and interactive experiences. This study examines how informativeness and trendiness influence the continuance intention to use AI tools for cuisine learning. Grounded in Uses and Gratifications Theory (UGT), it positions trendiness as a mediator between perceived informativeness and continued usage. Data were collected from 119 Gen Z users in Northern India with prior experience using AI tools like ChatGPT for cooking tasks. Structural equation modeling revealed that informativeness significantly affects both trendiness and continuance intention, with trendiness playing a strong mediating role. The findings expand UGT by incorporating socially driven gratifications and offer practical insights for enhancing AI-based learning tools aligned with Gen Z's preferences. The study supports the integration of AI in informal culinary education and broader digital lifestyle platforms.
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