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Indian Television and the Ideologies of Social Development in India
Abstract
In India, the purpose of television broadcasting is to clearly depict an ideology that reflects social development. In the chapter, the analysis of various case studies shows that the main objective of television broadcasting in India focuses on the social development of the youth and the society at large. From the initial days, television is mainly used to disseminate information. Along with this, it performs several other roles that are related to social development such as propagation of education, support in the development of knowledge society and in the progress of cultural promotion, creation of health awareness, etc. In contrast to the essential roles of television, the chapter also highlights the media contents that signify cultural imperialism and the growth of Indianisation in the media content. The chapter overall signifies how television is playing a significant role in the social development of the nation.
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