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Incentivizing Sustainability a Gamified Approach to Plastic Waste and Pollution Challenges
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Author(s): Sunetra Saha (Amity Business School, Amity University, Noida, India), Arpita Srivastava (G.L. Bajaj Institute of Management and Research, Greater Noida, India)and Nidhi Srivastava (G.L. Bajaj Institute of Management and Research, Greater Noida, India)
Copyright: 2025
Pages: 20
Source title:
Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics
Source Author(s)/Editor(s): Garima Malik (Birla Institute of Management Technology, India), Dharmendra Singh (Modern College of Business and Science, Oman)and Rohit Bansal (Rajiv Gandhi Institute of Petroleum Technology, India)
DOI: 10.4018/979-8-3693-8886-0.ch013
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Abstract
This study looks at how well gamified incentive models work in India to encourage recycling, responsible plastic disposal, and a decrease in plastic use. The study investigates user motivations, preferences, and barriers to using gamified waste management systems using a mixed-methods research technique. The qualitative interviews offer detailed insights into the elements—like personal accountability, environmental concerns, and the requirement for an easily navigable platform—that motivate consumer engagement. The impact of gamified incentive models on behaviour change is further demonstrated by the quantitative survey data, which also shows how their efficacy is influenced by age, education level, and past environmental awareness. The results of this study highlights key design dimensions for creating effective gamified incentive models including balanced reward systems, user-centric design, tailored experience and smooth interaction with the trash management infrastructure. It also suggest ways to encourage long term behavioural changes and enhance consumer involvement.
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