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Improving Communication with Internal Public and Customers of an Industrial Company: A Major Challenge along Supply Chain
Abstract
The present chapter deals with an important topic, namely communication with its internal public and its customers by improving internal processes like recruitment, selection, motivation and development of an industrial company along supply chain management. We analyse this relationship taking into account that having talented employees the company will be able to attract new customers, maintain the old ones and satisfy their needs, that organizations must face the continual changes from the external environment, and that factors like globalization, liberalization, new technologies, and market opening have a major impact on organizational performance, on the human factor and on customers. As astrategic performance-generating factor in obtaining competitive advantage along supply chain, human factor is analysed describing issues like: communication, recruiting, attracting, retaining, motivating, developing employees under the impact of new technologies in order to obtain performance along supply chain.
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