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Improving Bikesharing Service Quality: A Case Study for BIXI Montreal
Abstract
Bike sharing is a typically structured non-motorized transportation service that provides users point-to-point transportation. The services are flexible to users as they do not have to wait in a line to pick up a bicycle from any bike sharing system and can return it to any other location of the bike sharing system. This chapter mainly focuses on why it is important to use bike sharing transportation rather than any other mode of transportation. In this chapter, the authors address the customer satisfaction level and focus on the service quality of the bike sharing system BIXI in Montreal. A questionnaire survey is conducted with the users of BIXI. A total of 580 responses are collected. Descriptive statistics, complaint analysis, and data analysis are done to identify areas of improvement.
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