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Impact of Financial Literacy Towards ESG Investing Among Salaried Employees: A Mediating Effect of Perceived Usefulness of Robo-Advisors

Impact of Financial Literacy Towards ESG Investing Among Salaried Employees: A Mediating Effect of Perceived Usefulness of Robo-Advisors
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Author(s): Abhishek Misra (Graphic Era University, India), N. S. Bohra (Graphic Era University, India)and Manu Sharma (Graphic Era University, India)
Copyright: 2024
Pages: 11
Source title: Robo-Advisors in Management
Source Author(s)/Editor(s): Swati Gupta (Chitkara University, India), Sanjay Taneja (Graphic Era University (Deemed), India), Vijay Kumar (Chaudhary Ranbir Singh University, India), Ercan Ozen (Usak University, Turkey)and Luan Vardari (University "Ukshin Hoti" Prizren, Kosovo)
DOI: 10.4018/979-8-3693-2849-1.ch018

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Abstract

Environmental, social, and governance (ESG) investment has become eminent among ethical and sustainable investors as the financial landscape changes. Socially responsible asset preservation and expansion are essential for salaried employees who have built wealth over their careers. The study examines how the perceived usefulness of Robo-advisors mediates the relationship between financial literacy and ESG investment practices among salaried people. The correlation between the rise in financial literacy and the adoption of ESG investments highlights the necessity for focused educational programs to improve financial literacy through Robo-advisors among salaried people. Financial institutions, policymakers, and educators seeking to improve financial well-being and promote sustainable investment practices in a dynamic financial landscape can benefit from finance and ESG investing findings.

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