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Impact of Facebook Ads for Sexual Health Promotion via an Educational Web App: A Case Study
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Author(s): Elia Gabarron (University Hospital of North Norway, Norway & The Arctic University of Norway, Norway), Luis Fernandez Luque (Salumedia Tecnologias, Spain & NORUT Northern Research Institute, Norway), Thomas Roger Schopf (University Hospital of North Norway, Norway), Annie Y.S. Lau (Macquarie University, Australia), Manuel Armayones (Open University of Catalonia, Spain & PSINET, Open University of Catalonia, Spain), Rolf Wynn (The Arctic University of Norway, Norway & University Hospital of North Norway, Norway)and J. Artur Serrano (University Hospital of North Norway, Norway & Norwegian University of Science and Technology, Norway)
Copyright: 2019
Pages: 14
Source title:
Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6915-2.ch045
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Abstract
Background: The authors present a case study of a public health campaign, including social media, and aiming at maximizing the use of web app on sexual health. Objective: To analyze the impact of a Facebook fan page, Facebook advertisements, and posters to maximize the number of visits to the educational web app. Methods: The campaign is assessed for 1 year, using data tracked through Facebook statistics and Google Analytics. Results: The site had 3670 visits (10.1 visitors/day, 95%CI 8.7-11.4). During the one-month Facebook Ads campaign, the site received 1263 visits (42.1 visitors/day, 95%CI 37.3-46.9), multiplying by over four the average number of visitors/day. 34.4% of all the participants were recruited during the one-month Facebook ads campaign. Conclusions: Facebook advertisements seem to be a good tool to promote an educational web app on sexual health targeting youth, and to reach a huge number of users rapidly and at a low cost.
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