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Impact of Crowdfunding on Women-Led Business Sustainability by Mediation of Alternative Financing in the Horn of Africa
Abstract
This investigation looks at the influence of crowdsourcing on the viability of female owned firms in the East Africa, with a special emphasis on the mediating function of alternative means of finance. A quantitative research technique was used to collect information from 385 female venture innovators using structured questionnaires. AMOS software was used to conduct the investigation, which assimilated Kaiser-Meyer-Olkin (KMO) measurements, Exploratory Factor investigation (EFA), and Structural Equation Modeling (SEM). The findings show that crowdsourcing augments access to alternative means of finance, which helps to the long-term viability of female owned firms. The investigation reveals a large direct influence of crowdsourcing on venture viability while emphasizing the considerable intermediary effect of alternative means of finance. Specifically, the findings show that effective crowdsourcing campaigns not only give immediate cash resources but also promote other financing options, hence increasing long-term viability.
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