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Impact of Collective Intelligence on Business Management: A Literature Review
Abstract
Collective intelligence is the ability of people and computers to meet challenges more effectively than separately. It has contributed to changing business administration in recent decades. Although it is an emerging field with no established definition, some studies indicate that collective intelligence generates benefits for management. This systematic literature review identifies aspects of human-machine collaboration that allow a competitive advantage. Some researchers have identified common characteristics in collective intelligence. Harnessing the intelligence of a crowd leads to positive impacts on business management. Future research can focus on the ethical values of human-computer collaboration. Humans play a more relevant role in collective intelligence than technology, but that may change in the future. It can affect aspects like the learning process, knowledge development, decision making, and problem-solving. The increasing presence of technology in management raises ethical questions and opens a wide field of study on collaboration between humans and machines.
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