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Impact of IDM on Healthcare
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Author(s): Lena Stephanie (Nanyang Technological University, Singapore), Thomas Srinivasan (Nanyang Technological University, Singapore)and Apurva Deepak Lawale (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 12
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch022
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Abstract
This chapter discusses the impact of interactive digital media (IDM) on the healthcare industry. An overview of the e-health marketplace and business models is provided through a blended approach utilizing two conceptual frameworks, namely ADVISOR and Value Net. Significant macro-environmental forces impacting e-health initiatives are identified through PESTLE analysis for the reason that it is crucial for an e-health firm’s business model success and sustainability, to strategize and align itself favorably with these powerful forces of change.
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