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Impact of Cognitive Style on User Perception of Dynamic Video Content
Abstract
This study investigated two dimensions of cognitive style, including Verbalizer/Imager and Field Dependent/ Field Independent and their influence on user perceived quality of multimedia video. Perceived user quality was characterised using the Quality of Perception (QoP) metric, which captures the infotainment duality of multimedia presentations. Results indicate that, generally, clip dynamism impacts on user QoP; in particular, it is worthwhile to remark that in the clips with strong and medium dynamism, Field Dependent users performed worse than the other two groups, while Field Dependent users had a (slightly) better performance than Field Independent users in clips with weak dynamism.
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