The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Immersive Storytelling and Mental Wellness in Medical Tourism: From Emotional Narratives to Metaverse Healing Spaces
Abstract
This chapter develops the immersive storytelling-wellness framework (ISWF) to explain how digital storytelling, immersive technologies, and metaverse environments can foster mental wellness in medical tourism. Drawing upon the Stimulus-Organism-Response (S-O-R) model and the Broaden-and-Build Theory, the framework conceptualizes a psychosocial mechanism through which immersive experiences transform patients' anxiety into trust, control, and connectedness. Storytelling provides emotional meaning and empathy; immersive technology (augmented reality, virtual reality, and mixed reality) strengthens psychological control and preparedness; while the metaverse sustains social belonging and digital empathy across borders. The chapter synthesizes findings from interdisciplinary research in tourism, healthcare marketing, and human-technology interaction, proposing an ethical and human-centered model for digital healing. It also highlights theoretical and practical implications for healthcare providers, policymakers, and destination marketers.
Related Content
|
Jawad Laadraoui, Mehdi Aitlarradia, Khadija Oubella, Fatimzahra Agouram, Sara Oufquir, Abdelfatah Ait Baba, Hamid Kabdy, Bilal El-Mansoury.
© 2026.
40 pages.
|
|
Joselyn Barnhart, Leslie Reyes, Cameron Lacy Ortega.
© 2026.
28 pages.
|
|
Elaine Mora.
© 2026.
30 pages.
|
|
Gabriela Rangel.
© 2026.
32 pages.
|
|
Ayush Dwivedi, Ravindra Singh, Aditya Ratna Tripathi.
© 2026.
24 pages.
|
|
Fathima Yusaira, Papia Saraf, Dakshina U. Kanthy, Lakshmi Balakrishnan, Benita Raj Prince, Diliya Joseph.
© 2026.
30 pages.
|
|
Tiffany Lee, Lyndsay R. Nuyen, Blaire Zielke.
© 2026.
38 pages.
|
|
|