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Immersive Drives Leveraging VR and AR for Advanced Automotive Experiences

Immersive Drives Leveraging VR and AR for Advanced Automotive Experiences
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Author(s): A. Manikandan (Department of Electronics and Communication Engineering, Amrita School of Engineering, Kerala, India), Penmesta Vasanth Kumar Varma (Department of Electronics and Communication Engineering, Amrita School of Engineering, Kerala, India), Nuthalapati Sasidhar (Department of Electronics and Communication Engineering, Amrita School of Engineering, Kerala, India), Padavala JyothirmaI (Department of Electronics and Communication Engineering, Amrita School of Engineering, Kerala, India), Avuku Sathvic Kumar Reddy (Department of Electronics and Communication Engineering, Amrita School of Engineering, Kerala, India)and T. Sanjay (JP Morgan, USA)
Copyright: 2025
Pages: 26
Source title: Virtual and Augmented Reality Applications in the Automobile Industry
Source Author(s)/Editor(s): Devaraj E. (CMR University, India)
DOI: 10.4018/979-8-3693-7287-6.ch006

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Abstract

The incorporation of Virtual reality (VR) and Augmented reality (AR) technologies in the automobile industry has made a major leap forward in vehicle design, manufacturing, marketing, and upkeep. The conventional approach involves physical prototypes, manual quality assurance, and static training resources, making them very time consuming and expensive with minimal efficiency. Current trends show that VR and AR are becoming increasingly accepted in the automobile industry due to their ability to increase precision, reduce costs, speed up processes, or improve interaction with users. Virtual models can be developed and tested much faster in the design and prototyping stages using VR. Manufacturing accuracy can be increased by AR through improved quality control and reduced error incidence. This chapter gives a large explanation of how VR and AR are applied in the automotive sector. It stresses how the utilization of VR will affect design works alongside prototyping while at the same time outlining AR's contribution to manufacturing processes.

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