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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

If You Build It, They Will Come: Student Clubs in the Digital World

If You Build It, They Will Come: Student Clubs in the Digital World
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Author(s): Elizabeth Donnellan (Purdue University Global, USA)
Copyright: 2020
Pages: 25
Source title: Enriching Collaboration and Communication in Online Learning Communities
Source Author(s)/Editor(s): Carolyn N. Stevenson (Purdue University Global, USA) and Joanna C. Bauer (Claremont Lincoln University, USA)
DOI: 10.4018/978-1-5225-9814-5.ch014


View If You Build It, They Will Come: Student Clubs in the Digital World on the publisher's website for pricing and purchasing information.


Students attending traditional or online universities will benefit from membership in student-run virtual clubs. This chapter provides specific information about tools used to create, administer, and motivate participation in virtual university clubs. To enhance the club experience, suggestions are offered for creating interactive clubrooms, utilizing specific social media tools, and providing unique club events all as a virtual experience. A case study is included to demonstrate how students of a major online university participate in virtual club events. Results of this case study indicate a correlation between students who can easily access club tools and events with participation. Further, students who participate in clubs report greater satisfaction with their overall university experience and increased confidence in professional skills.

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