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Identifying the Key Success Factors of Innovation for Improving the New Product Development Process
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Author(s): Marcin Relich (University of Zielona Gora, Poland)and Jana Šujanová (Slovak University of Technology in Bratislava, Slovakia)
Copyright: 2015
Pages: 17
Source title:
Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
Source Author(s)/Editor(s): Luís M. Carmo Farinha (Polytechnic Institute of Castelo Branco & NECE – Research Unit, Portugal), João J. M. Ferreira (University of Beira Interior & NECE – Research Unit, Portugal), Helen Lawton Smith (Birkbeck, University of London & Oxfordshire Economic Observatory, Oxford University, UK)and Sharmistha Bagchi-Sen (State University of New York – Buffalo, Buffalo, NY, USA)
DOI: 10.4018/978-1-4666-8348-8.ch018
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Abstract
This chapter is concerned with the study of success factors identification in product innovation. The critical success factors are identified on the basis of project management software database and questionnaires concerning communication and quality management in new product development. The model of measuring innovation includes the indicators connected with the fields such as research and development, purchasing and materials management, manufacturing, sales and marketing, and communication. The proposed methodology enables merger of objective indices and subjective judgments with the use of fuzzy logic. In order to identify the relationships between product success and project environment parameters, the artificial neural networks are used.
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