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Identifying Factors That Influence the Use of E-Wallets and Its Continuance: An Empirical Investigation
Abstract
The e-wallet is one of the successful innovative services that was launched in 2017. A quantitative survey approach based on a five-point Likert scale was used in this study. The sampling tool relies on the snowball and convenience sampling technique. The sample consisted of 660 users in Bahrain. This study found that the four predictor variables are statistically significant and supportive. The compatibility variable is the leading factor in the analysis. However, the study's results indicated that the moderating variables were also found to be statistically insignificant. The research findings contribute to the service providers and marketers with a clear understanding of the factors that affect the use of e-wallets and continuance use. Also, there was an addition to the theoretical implications indicated by the significant direct relationship between continuance use and compatibility.
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