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I'd Like to Teach the World to Think: Mind Genomics, Big Mind, and Encouraging Youth

I'd Like to Teach the World to Think: Mind Genomics, Big Mind, and Encouraging Youth
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Author(s): Howard Moskowitz (Big Mind Institute of Education and Messaging, USA), Jyotsna (National Skill Development Corporation, India), Andi Sciacca (Big Mind Institute of Education and Messaging, USA)and Andrew Lester (Big Mind Institute for Education and Messaging, USA)
Copyright: 2021
Pages: 28
Source title: Research Anthology on Developing Critical Thinking Skills in Students
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-3022-1.ch067

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Abstract

At the time of this writing, 2017, there is noticeable reduction in the perceived ability of people to think critically. Both the popular press and the scientific/professional literature recognize this worldwide drop. This chapter presents the use of experimental design of ideas, conjoint measurement, originally a tool used in marketing, as a tool to inspire creative thinking. The chapter presents the approach and application of conjoint measurement as a tool for discovery, and then delineates a new computer APP, Big Mind, as user friendly to enhance critical thinking. Big Mind embodies conjoint measurement to help researchers study topics, uncover new substantive findings, and learn to think critically as an outcome from the process.

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