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Humour in Visual-Verbal Code-Pairing in Selected Comments on the Facebook Forum
Abstract
Visual verbal texts can be interpreted from the perspective of multimodality and intertextuality. This chapter investigates the manner in which visual-verbal code-pairing in texts becomes humorous within specific contexts and the role of incongruity as a major ingredient of humour. Adopting a combination of visual semiotics theory, incongruity theory and superiority theory, the author analyzed 50 purposively sampled humorous texts on Facebook for the meaning and humour inherent in them. The author demonstrates that the two parts to the visual-verbal humour may constitute a composite whole, forming the unexpected portion, while the background to the joke serves as the expected.
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