Human Capital Challenges in Sustainability Start-Ups: Attracting, Retaining, and Developing Talented Individuals

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Author(s): Preksha Yadav (Jain University, India)and Joseph Varghese (Christ University, India)
Copyright: 2025
Pages: 22
Source title: Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups
Source Author(s)/Editor(s): Kyla Latrice Tennin (College of Doctoral Studies, University of Phoenix, USA)and A. B. Mishra (International Institute of Management Studies, Pune, India)
DOI: 10.4018/978-1-6684-9872-9.ch001

Keywords: Business Science Reference / Entrepreneurship / Environment & Agriculture / Sustainable Development

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Abstract

Sustainability start-ups face unique human capital challenges (HCCs) like lack of brand awareness, competition, turnover, burnout, limited growth opportunities, resources, and expertise gaps. This mixed-methods research chapter examines strategies to address these challenges, surveying 200 start-ups and interviewing 20 CEOs and HR managers. Findings advocate for investment in brand awareness, unique benefits, positive work environments, professional development, and transparent career paths. Effectiveness varies based on start-up needs, but HCCs significantly impact performance. Prioritizing talent attraction, retention, and development is crucial for sustainability start-ups.

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Human Capital Challenges in Sustainability Start-Ups: Attracting, Retaining, and Developing Talented Individuals

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