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How Conversational AI Transforms Customer Service at Sephora With Virtual Beauty Assistants
Abstract
Retail marketing has been revolutionized by conversational artificial intelligence which enables personalization and automation while providing real-time customer interaction. This chapter examines Sephora's advanced conversational AI applications including virtual beauty assistants and chatbots to boost customer service and marketing outcomes. Recent studies show that natural language processing, machine learning (ML), and Augmented Reality (AR) technologies enable seamless omnichannel experiences and operational improvements. The conceptual framework demonstrates how AI tools boost customer engagement while enhancing user experience and accelerating sales growth. This chapter analyses how Sephora handles customer relationship management and builds loyalty through digital branding.
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