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How AI Chatbots Enhance Student Support in Higher Education: Exploring the Opportunities and Challenges

How AI Chatbots Enhance Student Support in Higher Education: Exploring the Opportunities and Challenges
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Author(s): Amira Saif Abdullah (Universiti Sains Malaysia, Malaysia), Hanan Aldowah (Universiti Sains Malaysia, Malaysia)and Samar Ghazal (USCI, Malaysia)
Copyright: 2026
Pages: 22
Source title: Reshaping Blended Learning Environments With AI
Source Author(s)/Editor(s): Shafiq Ul Rehman (Kingdom University, Bahrain)
DOI: 10.4018/979-8-3373-3815-6.ch007

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Abstract

In recent years, higher education institutions adopt speedy adoption of Artificial Intelligence (AI) where they have developed AI-powered chatbots to optimize their student support roles. This paper demonstrated the main opportunities that provided by AI chatbots, including 24 hours a day, enhance student engagement, personalize academic support, and improve administrative efficiency. This paper provides evidence on how capabilities of AI chatbot system can impact institutions as they attempt to implement student support solutions through practical technological advice. By analyzing these opportunities and challenges, this paper provides a balance perspective and vision for institutions that aiming to adopt AI chatbots solutions for student support. This discussion recommended future developments should focus more on adapting the chatbot, and it also suggested future directions for research and development to explored how the ethical use in AI chatbots can be effective in higher education environments.

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