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Higher Education and IT

Higher Education and IT

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Author(s): Lluís Jovell Turró (Autonomous University of Barcelona, Spain)and Montserrat Peñarroya Farell (Autonomous University of Barcelona, Spain)
Copyright: 2013
Pages: 8
Source title: Strategic Role of Tertiary Education and Technologies for Sustainable Competitive Advantage
Source Author(s)/Editor(s): Patricia Ordóñez de Pablos (Universidad de Oviedo, Spain)and Robert D. Tennyson (University of Minnesota, USA)
DOI: 10.4018/978-1-4666-4233-1.ch004

Keywords: Educational Technologies / Environment & Agriculture / Information Science Reference / Sustainable Development

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Abstract

The introduction of IT in the learning process has completely transformed the way in which training is taught today, and the process of attracting new students has changed. This chapter discusses the changes in communication to new students and describes the main techniques to attract them to the Website of a business school or educational institution.

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