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Herd Behavior and Social Influence on Financial Markets: A Review of Literature
Abstract
This chapter aims to provide a comprehensive review of the existing literature on herd behavior and social influence in financial markets. Drawing from the evidence collected and theoretical perspectives, the primary objectives of this research are to critically understand how these phenomena influence the decisions of investors, dynamics of markets, and achievement of the Sustainable Development Goals (SDGs). The role of psychological factors, social networks and information, and potential consequences for financial stability and sustainable investments will be examined in the context of the chapter. In the end, this review will be useful in creating the strategies and recommendation for avoiding the negative impact of herd behavior while managing to use the social influence for positive social and environmental change.
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