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Have Rebranding Strategies Improved the Economy and Environment in an Old District of a Metropolis?: A Pilot Study in Wanchai, Hong Kong
Abstract
Wanchai was the first old commercial district in Hong Kong to undergo redevelopment with much economic activity and environmental changes. This study conducted fieldwork, including urban land use surveys, environmental quality surveys, questionnaires, and cross-examined secondary in newspapers, government reports, and online information to find out if these rebranding strategies through building reconstruction improved the economy and environment of Wanchai. Results indicated that though the economy has grown significantly with such development strategies, the quality of the environment has not been improved much. Some suggestions are given accordingly.
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