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Greener Roads Ahead Driven by Smart Manufacturing Incentives in the Auto Parts Industry
Abstract
This study examines the integration of smart manufacturing and green entrepreneurship in Punjab's auto parts industry, addressing environmental challenges and operational efficiency. Using Interpretative Phenomenological Analysis (IPA), it explores motivations driving entrepreneurs toward sustainable practices and the benefits realized. Semi-structured interviews reveal three themes: smart green manufacturing integration, benefits of green entrepreneurship, and adoption challenges. Sub-themes include technology strategies, environmental and economic gains, and barriers like financial constraints and knowledge gaps. Verbatim accounts provide insights into motivations and decisions. The study extends green entrepreneurship discourse through smart manufacturing and offers practical implications for policymakers and industry leaders, emphasizing incentives, policies, and training to overcome barriers. While regionally focused and qualitative, it advances sustainable practices and lays the groundwork for future mixed-method research.
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