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Green Mindfulness and Organizational Citizenship: Unveiling the Role of Intrinsic Motivation in Healthcare Sustainability

Green Mindfulness and Organizational Citizenship: Unveiling the Role of Intrinsic Motivation in Healthcare Sustainability
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Author(s): Vikash Mandal (National Institute of Technology, Durgapur, India)and Durba Pal (National Institute of Technology, Durgapur, India)
Copyright: 2025
Pages: 28
Source title: Green Management Approaches to Organizational Behavior
Source Author(s)/Editor(s): Cemile Şeker (Mediterranean Karpasia University, Cyprus), Edip Örücü (Bandırma Onyedi Eylül University, Turkey)and Aslı Kaya (Gelişim University, Turkey)
DOI: 10.4018/979-8-3693-8824-2.ch015

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Abstract

This study investigates Green Mindfulness (GM), Green Intrinsic Motivation (GIM), and Green Organizational Citizenship Behaviour (GOCB). The objectives are to: 1) explore GM's impact on GOCB, and 2) examine GIM's mediating role between GM and GOCB. Data from 254 employees of a NABH-accredited hospital in West Bengal, India, were collected using snowball sampling. Structural equation modelling with Smart-PLS 4.0 was used for analysis. Results show GM significantly enhances GOCB and positively influences GIM, which, in turn, promotes GOCB. GIM acts as a complementary partial mediator between GM and GOCB. Findings suggest organizations should foster GM and intrinsic motivation to support sustainable practices. Managers can enhance this by providing mindfulness training and supportive environments that satisfy psychological needs. Such initiatives can drive eco-friendly behaviours, bolster sustainability, and contribute to positive environmental outcomes and a strong sustainable culture.

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