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Green Marketing as a Tool for Reducing Environmental Footprint of the Construction Industry
Abstract
The world's habitat is being deteriorated in an accelerated way. Construction industry is one of the industries which affect the environment adversely due to its processes' and outputs' environmental footprint. Green marketing can play an important role in changing unsustainable production and consumption patterns in the construction industry and in enhancing its sustainability performance. For this reason, this chapter aims to introduce green marketing as a tool for reducing environmental footprint of the construction industry for establishment of the sustainable built environment. This chapter covers the following topics: need for reducing environmental footprint of the construction industry; need for and ways of as well as advantages of, potential drivers for and barriers against using green marketing as a tool for reducing environmental footprint of the construction industry.
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