The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Green Marketing and Stakeholder Perceptions
Abstract
In recent years, environmental factors have played a vital role in developing of the firm's production process. And also these factors have affected and shaped management decisions which has related with price, distribution and promotion process of firms. In this concept, green movement has gained more importance to enhance the environmental awareness. In this study we combine different academic views on stakeholder perspective for green policies of a company's that cover environmental friendly acts. In order to provide alternative point of views for the companies' green marketing concepts, various academic perspectives are examined. This literature research aims to investigate green policies; management thinking on environmental perspective and those creates significant impact on stakeholders' theories and marketing process.
Related Content
N. L. Swathi, S. Kavitha, M. Karpakavalli.
© 2025.
38 pages.
|
Shashi Bhushan Gogia.
© 2025.
34 pages.
|
Raaga Likhitha Musunuri, Ashruti Bhatt.
© 2025.
34 pages.
|
Munir Ahmad, Asmat Ali, Hammad Hussain.
© 2025.
32 pages.
|
Prashant Singh, Gaurav Prasad, Harmohinder S. Athwal, Sukhdeep Singh.
© 2025.
40 pages.
|
Divya Aggarwal, Princy Khandelwal, Shreya Aggarwal.
© 2025.
30 pages.
|
Mayanka Gupta, Deepa Kannur.
© 2025.
30 pages.
|
|
|