IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Green Marketing and Stakeholder Perceptions

Green Marketing and Stakeholder Perceptions
View Sample PDF
Author(s): Elif Ulker-Demirel (Trakya University, Turkey)and Engin Demirel (Trakya University, Turkey)
Copyright: 2018
Pages: 21
Source title: Operations and Service Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3909-4.ch009

Purchase

View Green Marketing and Stakeholder Perceptions on the publisher's website for pricing and purchasing information.

Abstract

In recent years, environmental factors have played a vital role in developing of the firm's production process. And also these factors have affected and shaped management decisions which has related with price, distribution and promotion process of firms. In this concept, green movement has gained more importance to enhance the environmental awareness. In this study we combine different academic views on stakeholder perspective for green policies of a company's that cover environmental friendly acts. In order to provide alternative point of views for the companies' green marketing concepts, various academic perspectives are examined. This literature research aims to investigate green policies; management thinking on environmental perspective and those creates significant impact on stakeholders' theories and marketing process.

Related Content

Sonal Linda. © 2024. 24 pages.
Yasmin Yousaf Mossa, Peter Smith, Kathleen Ann Bland. © 2024. 40 pages.
Ugochukwu Okwudili Matthew, Jazuli Sanusi Kazaure, Charles Chukwuebuka Ndukwu, Godwin Nse Ebong, Andrew Chinonso Nwanakwaugwu, Ubochi Chibueze Nwamouh. © 2024. 29 pages.
Shruti Jose, Priyakrushna Mohanty. © 2024. 20 pages.
Richa Srishti. © 2024. 15 pages.
Aleksei Alipichev, Liudmila Nazarova, Yana Chistova. © 2024. 21 pages.
Mustafa Öztürk Akcaoğlu, Burcu Karabulut Coşkun. © 2024. 18 pages.
Body Bottom