The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Green Marketing and AI-Driven Branded Entertainment: Ethics and Opportunities
|
|
Author(s): S. Hemalatha (Department of Commerce, Hindustan Institute of Technology and Science, India), M. Ruben Anto (School of Business and Management, Christ University, India), Deepa Rajesh (Academy of Maritime Education and Training, India), P. Maheswari (Faculty of Management, SRM Institute of Science and Technology, India)and Palanivel Rathinasabapathi Velmurugan (Berlin School of Business and Innovation, Germany)
Copyright: 2025
Pages: 24
Source title:
AI Impacts on Branded Entertainment and Advertising
Source Author(s)/Editor(s): Blanca Miguélez-Juan (University of the Basque Country, Spain)and Sara Rebollo-Bueno (Universidad Loyola Andalucía, Spain)
DOI: 10.4018/979-8-3693-3799-8.ch014
Purchase
|
Abstract
This chapter explores the fusion of green marketing and AI-driven branded entertainment, focusing on ethical, strategic, and creative innovations in sustainable advertising. As brands increasingly adopt green marketing to resonate with environmentally conscious consumers, artificial intelligence (AI) is transforming the way branded content is produced, personalized, and delivered. The chapter discusses ethical concerns, such as transparency, data privacy, and potential manipulation, while highlighting the strategic benefits of AI in promoting sustainability. It also examines the evolving role of advertising professionals, emphasizing the new competencies required to navigate this AI-driven landscape. Case studies of successful campaigns illustrate how AI can effectively engage audiences and drive sustainable consumer behavior.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|