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Green Manufacturing in the Era of Industry 4.0: Applying People Analytics to Direct Consumer Purchasing Behavior and Intentions
Abstract
The escalating need for sustainable materials and responsible consumption has placed green entrepreneurship at the heart of current market strategies. For businesses to significantly impact consumer preference for green products they must learn more about the motivations behind these choices. This document analyzes the role of people analytics in steering consumer decisions towards sustainable products and points out the extensive benefits of integrating sustainability into business practices. Through an analysis of case studies and a systematic literature review. This research outlines the connection between sustainable business adoption and people analytics. Existing research on eco-friendly consumer behavior and business models informs the SLR's analysis of significant variables affecting customer preferences including sustainability and ethical shopping.
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