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Green Entrepreneurship: A Road to Sustainable Entrepreneurial Growth
Abstract
Green entrepreneurship combines environmental responsibility with business innovation to drive sustainable economic growth. This article compares green entrepreneurship to traditional business models and emphasizes its alignment with sustainability frameworks including the Triple Bottom Line, Circular Economy, and Eco-preneurship. Climate change, consumer demand, technology advances, and governmental support are among the study's green entrepreneurship drivers. It also discusses financial constraints, conflicting legislation, and market competition for green enterprises. The paper shows how good business strategies affect sustainability using Indian case examples. Additionally, studied how innovation, technology, institutional support, and regulatory and legal incentives enable green business models. New trends and tips for a lively green entrepreneurial environment conclude the article. Green entrepreneurship promotes sustainable business practices, boosting environmental and financial resilience in a fast-changing global market.
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