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Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions
Abstract
This chapter clarifies the definition of the phenomenon of globalization, historical development, the rapid and radical change that has taken place in the world. In the context of globalization, and in developing global market conditions, the author examines the course of Multinational Corporations in the globalization process; to emphasize the company structure models they own, competition, strategic management, and decision-making policies they follow, and primarily based on the importance they place on the structure of innovative thinking.
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