The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Global Internet Marketing Strategy: Framework and Managerial Insights
Abstract
This chapter explores some key managerial issues in the development and implementation of a global Internet marketing strategy. While it appears that the Internet has opened up infinite possibilities for an integrated global marketing strategy, this chapter notes several infrastructural and cultural issues that limit the effectiveness of global strategies. This chapter offers insights on using the full potential of the Internet in the deployment of global marketing strategies, while being cognizant of various other realities and limitations. Several practical managerial recommendations are offered for crafting and deploying a global marketing strategy.
Related Content
Christian Rainero, Giuseppe Modarelli.
© 2025.
26 pages.
|
Beatriz Maria Simões Ramos da Silva, Vicente Aguilar Nepomuceno de Oliveira, Jorge Magalhães.
© 2025.
21 pages.
|
Ann Armstrong, Albert J. Gale.
© 2025.
19 pages.
|
Zhi Quan, Yueyi Zhang.
© 2025.
21 pages.
|
Sanaz Adibian.
© 2025.
19 pages.
|
Le Ngoc Quang, Kulthida Tuamsuk.
© 2025.
21 pages.
|
Jorge Lima de Magalhães, Carla Cristina de Freitas da Silveira, Tatiana Aragão Figueiredo, Felipe Gilio Guzzo.
© 2025.
17 pages.
|
|
|