The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Global Branding Strategies and the Internationalization of the Indian Premier League (IPL): Exploring IPL Impact on Global Sports Event Management
|
|
Author(s): Amandeep Singh (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, Bangalore, India), Satish Chandra Tiwari (Tezpur University, India)and Rakesh Goyal (Chitkara University, India)
Copyright: 2025
Pages: 16
Source title:
Internationalization of Sport Events Through Branding Opportunities
Source Author(s)/Editor(s): Jaskirat Singh Rai (Chitkara Business School, Chitkara University, India), Maher N. Itani (College of Business Administration, Ajman University, UAE)and Amandeep Singh (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/979-8-3693-4038-7.ch014
Purchase
|
Abstract
The Indian Premier League (IPL) has emerged as a global sports brand, successfully transitioning from a domestic cricket league to an internationally recognized event. This paper explores the branding strategies employed by the IPL that have facilitated its internationalization, including digital engagement, strategic media rights, and sponsorship partnerships. The analysis highlights how these strategies have contributed to the IPL's growing global presence, particularly through social media engagement and strategic partnerships with global brands. Despite the successes, the paper also examines the challenges the IPL faces in navigating cultural differences and competition in non-traditional cricket markets. The study concludes by offering strategic recommendations for sports organizations aiming for global expansion and addresses the limitations of relying on secondary data, suggesting areas for future research.
Related Content
|
Piotr Pietrzak.
© 2026.
32 pages.
|
|
Georgios Koukakis.
© 2026.
30 pages.
|
|
Yunus Emre Ozigci.
© 2026.
46 pages.
|
|
Zafar Mahfooz Nomani, Saddam Husain.
© 2026.
36 pages.
|
|
Muhammad Arif Khan.
© 2026.
18 pages.
|
|
Aditya Agrawal, Yashfeen Ali, Abhijit Mishra, Roshni Parveen.
© 2026.
28 pages.
|
|
Aayushi Goel, Akash Bag, Vineet Mishra, Nupur Kumari.
© 2026.
40 pages.
|
|
|