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Giving Up Smoking Using SMS Messages on your Mobile Phone
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Author(s): Silvia Cacho-Elizondo (IPADE Business Schoolm, France), Niousha Shahidi (EDC Paris Business School, France)and Vesselina Tossan (CNAM, France & EDC Paris Business School, France)
Copyright: 2015
Pages: 23
Source title:
Human Behavior, Psychology, and Social Interaction in the Digital Era
Source Author(s)/Editor(s): Anabela Mesquita (CICE – ISCAP/Polytechnic of Porto, Portugal & Algoritmi Centre, Minho University, Portugal)and Chia-Wen Tsai (Ming Chuan University, Taiwan)
DOI: 10.4018/978-1-4666-8450-8.ch004
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Abstract
The current tendency to use cell phones or other mobile devices for healthcare purposes offers a huge opportunity to improve public health worldwide. In that direction, mobile devices make it easier to offer coaching services through text/video messages, to support individuals trying to break addictions such as smoking. Given that use of such services is still low in France and other countries, it is important to have greater understanding of what leads users to adopt them. Therefore, we propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This chapter uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation.
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