Gif as a Narrative Tool

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Author(s): Wayner Tristão Gonçalves (UNIVASF, Brazil)
Copyright: 2021
Pages: 16
Source title: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Source Author(s)/Editor(s): Lorena Clara Mihăeş (University of Bucharest, Romania), Raluca Andreescu (University of Bucharest, Romania)and Anda Dimitriu (University of Bucharest, Romania)
DOI: 10.4018/978-1-7998-6605-3.ch012

Keywords: Digital Communications / Information Science Reference / Media & Communications

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Abstract

This chapter centres around a new type of creative and artistic expression, namely the gif. Positioned somewhere between an image and a video, the gif provides an interesting sense of narrative, since it presents itself on a never-ending loop. Although this type of moving image is currently associated with contemporary social media and the internet, its roots go back to the beginning of cinematic history, when the first recorded moving images were displayed repeatedly in from of the viewer. As such, starting from these cinematic roots, the present chapter will deal with the intricacies of the gif's narrative pattern and the status of art on the internet, before delving into the analysis of a series of gifs which were part of an art exhibition.

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