The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Generative AI: Next Frontier for Competitive Advantage
|
|
Author(s): Ipsa Bharti (Jamia Millia Islamia, India), Kavita Chauhan (Jamia Millia Islamia, India)and Priyanka Aggarwal (Jamia Millia Islamia, India)
Copyright: 2025
Pages: 36
Source title:
Enhancing Communication and Decision-Making With AI
Source Author(s)/Editor(s): Arul Kumar Natarajan (Samarkand International University of Technology, Uzbekistan), Mohammad Gouse Galety (Samarkand International University of Technology, Uzbekistan), Celestine Iwendi (University of Bolton, UK), Deepthi Das (Christ University, India)and Achyut Shankar (University of Warwick, UK)
DOI: 10.4018/979-8-3693-9246-1.ch001
Purchase
|
Abstract
Generative artificial intelligence (GenAI) is one part of the diverse AI universe adapting to the growing needs in the business world. This adaptability covers other forms including images, writing codes, and further imitating emotional quotient as well as human-level creativity by implementing a toolkit called natural language processing (NLP), a monumental toolkit that equips the computers to understand, manipulate, and generate human-like language. This chapter explores how GenAI is impacting businesses and can use it to boost productivity to gain an advantage over their competition. To understand the opportunities and challenges posed by GenAI and to offer a new view, published literature as well as official reports by companies and government were studied. It is advised that the managers incorporate AI in their strategies not as mere IT but as a fundamental part of the company. Integrating GenAI will benefit companies by increasing their value proposition. Before the edge provided by GenAI becomes less distinct, businesses should adopt it to prevent themselves from lagging.
Related Content
|
Ipsa Bharti, Kavita Chauhan, Priyanka Aggarwal.
© 2025.
36 pages.
|
|
Paul Philip V., Tiakumzuk, Anita H. B..
© 2025.
28 pages.
|
|
Minnu Elizabeth Ittan, Sudheep M. Elayidom, Midhun P. Mathew.
© 2025.
34 pages.
|
|
Ambeshwar Kumar, Mahanthi Bangaru Lakshmi, Manikandan Ramachandran.
© 2025.
26 pages.
|
|
Sachin Mishra, A. Manimaran, Mohammad Gouse Galety.
© 2025.
28 pages.
|
|
J. Jayapriya, M. Vinay, Blessy Louis, C. Balakrishnan, R. Sindhu.
© 2025.
20 pages.
|
|
Sapternab Chatterjee, Rupali Sunil Wagh.
© 2025.
24 pages.
|
|
|