The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Generative AI Solutions for Unlocking Customer Loyalty and Retention Strategies in Emerging Markets
|
|
Author(s): Ikram Ed-Daakouri (LAREMEF Laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco)and Lhoussaine Alla (LAREMEF Laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco)
Copyright: 2025
Pages: 50
Source title:
AI Innovations for Customer Experience Optimization in the Service Sector
Source Author(s)/Editor(s): Mourad Aarabe (Sidi Mohamed Ben Abdellah University, Morocco), Nouhaila Ben Khizzou (Sidi Mohamed Ben Abdellah University, Morocco), Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco)and Ahmed Benjelloun (Sidi Mohamed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3373-0918-7.ch004
Purchase
|
Abstract
Generative AI is transforming customer retention strategies in emerging markets by enabling hyper-personalization, predictive analytics, and automation to enhance customer engagement. This chapter explores the role of AI-driven solutions in optimizing retention strategies across diverse socio-economic and cultural contexts in Southeast Asia, Africa, and Latin America, based on a systematic review of 30 academic sources and comparative case studies in e-commerce, mobile telecommunications, and fintech. The findings highlight the effectiveness of AI in delivering personalized experiences, optimizing dynamic pricing models, and leveraging predictive analytics to identify and prevent customer churn. This chapter presents a conceptual framework that provides actionable guidelines for businesses to harness generative AI effectively while maintaining ethical standards and scalability.The chapter concludes with managerial insights, limitations, and future research directions, highlighting the potential of AI in shaping customer experiences and long-term loyalty in emerging markets.
Related Content
|
Frederic Andres.
© 2027.
14 pages.
|
|
Kalsoom Safdar, Khairul Najmy Abdul Rani, Mohd Aminudin Jamlos, Siti Julia Rosli, Muhammad Usman Younus, Zanab Safdar.
© 2027.
27 pages.
|
|
Bani Adam, Binastya Anggara Sekti, Muhammad Adi Zacky Zahran.
© 2027.
24 pages.
|
|
Swetha Margaret T. A., Renuka Devi D..
© 2027.
31 pages.
|
|
Maurice Saluschke, Michael Schulz.
© 2027.
30 pages.
|
|
Mirjam Sepesy Maučec, Gregor Donaj.
© 2027.
16 pages.
|
|
Jorge A. Ruiz-Vanoye, Ocotlan Diaz-Parra, Ricardo A. Barrera-Cámara, Alejandro Fuentes-Penna, Francisco R. Trejo-Macotela, Jaime Aguilar-Ortiz, Eric Simancas-Acevedo.
© 2027.
21 pages.
|
|
|