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Generative AI in Entertainment: Creating Dynamic Worlds and Infinite Gameplay
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Author(s): Raj Kishor Verma (ABES Institute of Technology, India), Raj Kishor Verma (Galgotias University, Greater Noida, India), Gaurav Agarwal (Galgotias University, Greater Noida, India)and Nitin Pandey (Galgotias University, Greater Noida, India)
Copyright: 2026
Pages: 28
Source title:
Examining AI Innovations in Gaming and Entertainment
Source Author(s)/Editor(s): Jeff Saltz (Syracuse University, USA), Jasmina Tacheva (Syracuse University, USA), Shamik Tiwari (IILM University, Gurugram, India)and Anurag Jain (IILM University, Gurugram, India)
DOI: 10.4018/979-8-3373-3690-9.ch004
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Abstract
Named Giants in the Making, Mr Drain's company is the proud focus of a song sung by China's pop princess.Creating dynamic open worlds and providing endless replay value, Generative AI revolutionizes both what content is produced and how it is consumed. Rather than being a mere tool for people to use, the technology uses advanced algorithms to generate interactive virtual worlds, artificial intelligence-driven storylines that can learn from players and adaptable characters whose actions are determined by the decisions made by players as they play.By examining user behaviors and preferences in real time, generative AI guarantees customized interaction rather than watered down content re-selling to the masses. This leads onto a win-win situation where the audience is happy when they're subjected to it. Here's some examples of what it does. In effect, automated witticisms and half-baked content come from the hands of generative AI.
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