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Generative AI for Inclusive Marketing: Embedding Diversity, Equity, and Cultural Competence in AI-Driven Decision Systems
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Author(s): Rocky Kumar (Poornima University, Jaipur, India), Gaurav Kumar (Poornima University, Jaipur, India), Shikha Sharma (Poornima University, Jaipur, India)and Adarsh Kumar Pandey (Poornima University, Jaipur, India)
Copyright: 2026
Pages: 38
Source title:
AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
Source Author(s)/Editor(s): Theodore Tarnanidis (International Hellenic University, Greece)
DOI: 10.4018/979-8-3373-6731-6.ch013
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Abstract
Generative Artificial Intelligence (GenAI) has come in a wave as earth-shattering innovation in world marketing offering capabilities in real-time content generation, hyper-personalization, predictive analytics, and dynamic audience engagement in a global marketing world that is culturally diverse. While these abilities promise increased efficiency and further connection of consumers, they also have some important issues surrounding fairness, representational accuracy and culture. In multicultural environments, AI-driven marketing systems which fail to include the principles of Diversity, Equity and Inclusion (DEI) could play a role in the reinforcement of harmful stereotypes, the marginalization of minority communities and the loss of public trust. Biases inherent in training data, model architectures and even automated decision pipelines can be used to create arbitrary audience segmentation and culturally inappropriate messaging - creating reputational, ethical and regulatory problems for organizations.
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