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Generative AI for Fraud Prevention: A New Frontier in Productivity and Green Innovation

Generative AI for Fraud Prevention: A New Frontier in Productivity and Green Innovation
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Author(s): Bhagath Chandra Chowdari Marella (Capgemini America Inc., USA)and Divya Kodi (Truist Financial, USA)
Copyright: 2025
Pages: 16
Source title: Advancing Social Equity Through Accessible Green Innovation
Source Author(s)/Editor(s): P. William (Sanjivani College of Engineering, India)and Shrikaant Kulkarni (Sanjivani University, India & Victorian Institute of Technology, Australia)
DOI: 10.4018/979-8-3693-9471-7.ch012

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Abstract

The rapid advancement of generative AI technologies presents new opportunities for tackling fraud while simultaneously driving productivity and fostering green innovation. This book explores the transformative potential of generative AI in fraud prevention, emphasizing its ability to detect, predict, and mitigate fraudulent activities across various sectors. By integrating AI-driven solutions into enterprise systems, organizations can enhance efficiency, reduce losses, and contribute to sustainable business practices. Additionally, the intersection of generative AI and green innovation is explored, showcasing how AI can be leveraged to optimize resource management, reduce environmental impact, and promote socially responsible practices. Through this lens, the book highlights how AI not only boosts productivity but also supports the broader goal of advancing social equity and environmental sustainability.

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